is now operational again…

Posted November 22, 2009 by azjogger
Categories: Marketing

Construction on is now complete. Thank you for your patience and thank you for visiting us.


Five Leadership Skills You Can’t Do Without

Posted November 14, 2009 by azjogger
Categories: Management

Tags: , ,
A glaring gap exists between the skills leaders have now and the ones they will need.
Leadership is like a muscle. The more intelligently you train, the stronger you get. Research at the Center for Creative Leadership reminds us why leaders everywhere, from Fortune 500s to the smallest of nonprofits, need to get to the gym right away.

Leaders today live in an age of remarkably complex challenges. They range from expanding into volatile international markets, to dealing with the fallout from natural disasters, to navigating their organizations through a broken global economy while preparing for future opportunities.
Complex challenges, our research has shown, don’t yield to quick fixes. They don’t respond to standard approaches or conventional knowledge. In fact, 92 percent of executives surveyed by CCL said the challenges their organizations face are more complex than they were just five years ago. On average, they take two years to solve.
Over 2,000 execs contacted
Our research also tells us this: you and your colleagues at every level of your organization do not have all the skills needed to lead effectively in the future. CCL surveyed more than 2,000 leaders from 15 companies in the U.S., India and Singapore. We asked these leaders to rate 20 leadership skills in terms of how important they are right now for success and how important they will be for success over the next five years.

The upshot: the four most important future skills – leading people, strategic planning, inspiring commitment and managing change – are weak points among today’s leaders. There exists, in other words, a glaring gap between the skills leaders have now and the ones they will need in just a few short years. At CCL, we call it the “leadership gap.”

In a world of increasingly complex challenges that demand leadership traits many of us do not yet fully have, there’s no time to waste in developing ourselves and the men and women in our organizations. Based on CCL’s research and practical experience over the past 40 years, we believe the leadership gap can be closed by focusing on these five areas:

Teamwork and collaboration

Managing change


Learning agility/growth mindset


Printed with permission of the Center for Creative Leadership



Bloggers Essentail to Brand Building

Posted November 11, 2009 by azjogger
Categories: Marketing, Technology

Tags: , ,


November 11, 2009

Gaining visibility as thought leaders

eMarketer estimates nearly 28 million US Internet users write a blog in 2009, and those bloggers run the gamut from hobbyists and part-timers to self-employed and corporate bloggers.

According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities. But there are other ways to create value.


Fully 70% of bloggers polled by Technorati said they talked about products or brands on their blog. The most common activity was to post about brands they loved—or hated—as well as to write reviews or post about experiences with stores or customer service.

Bloggers who post about products and services may get some attention from brands in the form of free items and other perks—enough to attract the notice of the US Federal Trade Commission, at least—but the visibility they gain through publishing their thoughts also helps them in less-tangible ways.

Nearly six in 10 of all the bloggers surveyed said they were better known in their industry because of their blog, and one-quarter had used their blog as a resume or sent it to potential employers.

Further, bloggers who post for a business reported even higher levels of success: 71% had increased visibility for their company, 63% had converted prospects into purchasers through their blog, and 56% have seen their blog bring their company recognition as a thought leader in the industry.

Negative personal consequences, such as losing focus on work or getting in trouble on the job, were far less common than gaining visibility or even changing professions entirely based on blogging activity.

Printed with permission of

Younger Women Move to Social Media

Posted November 11, 2009 by azjogger
Categories: Market Research, Marketing, Workforce

Tags: , ,
Beautiful woman smiling as she is wine tasting on a summer day.November 11, 2009
Social Influence on Gen Y Trendsetter

Generation Y females have refined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research.

Looking to this expansive group of peers, rather than experts or celebrities, Gen Y women are particularly influenced by social media.

Beautiful woman smiling as she is wine tasting on a summer day.

Women Move to Social Media

Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by “someone like me.”

Telling friends in person or on the phone is still by far the most common way for Gen Y women to spread the word about products or brands they love. But they post about products and brands on social networking sites or online forums nearly twice as much as older women. Gen X women, on the other hand, are more likely than younger females to share information via e-mail.

Further, with even two-thirds of Gen X women considering their younger counterparts trendsetters, according to the survey, the potential pop culture influence of social marketing is multiplied.

Mr Youth, which has studied “millennial moms”—mothers around the same age as PopSugar’s Gen Y women—has also found the peer group an important influencer.

“With moms it is even a stronger source, as moms have always found it important to ask other moms before making important decisions that affect their families and kids,” Brandon Evans, managing partner and chief strategy officer at Mr Youth, told Media Life magazine. “With social media, it became much easier for them to seek out advice on a variety of topics from a wider net of people, so it quickly gained in influence.”

Printed from emarketer newsletter with permission of

Global Cash Flow Analysis Now Used to Justify Bank Loans

Posted October 29, 2009 by azjogger
Categories: Financial, Management

Tags: , ,

By John Riley

 It wasn’t too long ago when a bank loan could be obtained by an individual demonstrating his ability to repay that loan. Then came the recession and the government began taking steps to shore up the financial system.  Now the rules have changed.

 Global cash flow analysis (GCF)  is the new mantra that bankers follow in analyzing a candidate’s loan worthiness. To most, it may seem an arcane process, but in fact it’s more of the same you’ve experienced in the past when applying for loans. It means all your debt instruments, rather than just the loan you are applying for, are reviewed and an assessment made of your ability to meet each of those obligations.

 Until now, lenders in the commercial market  have relied on cash flow from operating  businesses or income producing properties as their repayment  sources for a loan. With private bankers, an individual’s personal cash flow has been the measure. With individual loan requests, bankers prepare a cash flow statement  (PCF) which is widely used.

 Global cash flow is a modification of personal cash flow.  Business debt service and business income are added to personal cash flow creating a new instrument.

 a cool fifty thousandAccording to Michael Sabetta, Senior Vice President, Goldwater Bank, a  family’s income and spending habits are detailed by the PCF, but does not take into account  how much the family takes in or how much it pays out. However, the GCF analysis considers all sources of cash flow and all debt service related to personal debt and debt that has been personally guaranteed by business holdings or investments in a Limited Liability Company (LLC).  It’s important that business cash flow represent the amount of money the family could have withdrawn, spent or transferred to their personal account. (Many bankers differ on this point)

“As a process, it is not much different from banking in the 70’s or 80’s,”Mr. Sabetta noted.

 The global cash flow analysis needs to be used when a borrower’s obligations include a company as lender and the person who owns that business as borrower or the other way around. In this situation, the PCF and business cash flow represent the two main repayment sources. This is essential because neither the PCF nor the business cash flow individually give a fair picture of the borrower’s ability to repay.

 More and more, banks are being required to adopt the GCF. No doubt this is being influenced by bank examiners who are looking at the GCF as the most reliable tool to gauge loan worthiness. Although the GCF process has not been universally adopted, it is receiving much more attention within the industry. That means, you can expect a broader and more thorough analysis of your next loan request.



Why You Need the Internet to Promote Brand You

Posted October 27, 2009 by azjogger
Categories: Marketing, Workforce

Tags: , ,

In 1999, business management guru Tom Peters in his book ‘The Brand You 50’, said that the job security of individuals was beginning to revert back to the way it was hundreds of years ago. In this period, shortly after America was founded, job security was based on three core elements:

Networking Skills

Craft meant that you had a skill that was marketable. To have distinction meant that what you did was memorable. To have networking skills relied on ‘word of mouth collegial support’.

What Tom Peters argued was that we live in an age now where personal branding and networking is everything, even for those working for someone else’s payroll. It is these core elements that are now important once more for job security, where so called white collar jobs (knowledge workers) are expected to almost entirely fizzle out (at least in the recognized ‘western world’) as Peters claimed in the late 90s ‘in around 10 years from now’.

The age of ‘Brand You’ was already in motion when Peters spoke about it back then, and has never been more evident than it is today.

This reconfiguration of the way people are doing work coupled with the economic downturn, means that more and more people are becoming independent and freelance workers. Inevitably, many of these freelancers are using the Internet to get work (as are more prospects looking for workers and creatives). The influx of cheaper freelance labour from places like India, means that more choice, at lower costs are available to clients on the web.

Because of all this, freelancers, and particularly creative freelancers, need to create and promote a personal brand more than they ever have in the past if they are to succeed in the long-term. It is possible to succeed as a freelancer and overcome these obstacles. It doesn’t need to be frightening or complicated. It simply requires a strategy.

It requires that you can demonstrate you have a niche skill that is marketable, that you stand out as best as you can and that you build up a solid and relevant network of friends, fans, clients, colleagues and people that share your interests.

The single most effective way of building and marketing your personal brand in this way is through the Internet. The Internet is not only hugely powerful in terms of gaining exposure for your work, and I will be writing much more on this as the blog progresses, and will demonstrate that you are ‘with it’ and up to date (what clients are looking for), but it is now almost a necessity to get online as a freelancer, with so many others doing the same.

If your competition is online, you’ve got to join them to succeed!

Alex Mathers
Writer, Marketing enthusiast, Illustrator, Designer
Red Lemon Club Marketing

Article Source:

Recommended Book: Transforming Your Leadership Culture

Posted October 20, 2009 by azjogger
Categories: Management

Stressed Over Money

In spite of their allure and promise, change management initiatives typically fail to make an impact on organizations. In fact, after decades of change management, studies studies still suggest that most of these efforts will fail— leaving leaders frustrated and their companies trapped in the status quo. In today’s volatile economic climate, the bottom-line impact can be devastating.

In their new book, Transforming Your Leadership Culture,  released by business publisher Jossey-Bass, Center for Creative Leadership faculty members John B. McGuire and Gary B. Rhodes offer a provocative solution: Don’t get stuck on changing an organization’s systems. Focus instead on your people and your culture.

McGuire and Rhodes explore the powerful role that leadership culture—the beliefs and behaviors related to leadership that organizations display daily—plays in organizational engagement and growth in comples times.

“When leaders take on and follow through on cultural transformation alongside their strategic and operational changes, they consistently succeed in in reaching performance goals,” says McGuire. “They often just need help knowing how to change the culture.”

“Transforming an organization’s culture to face new challenges is very possible and increasingly vital in today’s economy,” McGuire says. “Individuals, teams and entire organizations can change their belief systems, current mindsets and learn more collaborative behaviors. Bigger minds can be creatted to solve bigger problems.”

Printed with permission of the Center for Creative Leadership.